Differentiation is what makes your product unique and valuable for your target audience. It’s what sets you apart. Grabs attention. Says to the world “I’m the only place you’ll find THIS!”

It can take many forms. Price can be a differentiator (“best value!”, “Cheapest rates!”). Quality can ...

The fact that your product is on Oprah’s “favourite things” list is a Differentiator. Features can be Differentiators, but features can also be easily copied by competitors. The Differentiator you choose to highlight should be something no one can take away from you.

Do not settle for the lazy answer: "My product really isn't that different from anyone else's" tell your gut to "Shush!" even if you're selling ubiquitous, Mass-Produced jewellery, you can still be "America's Diamond Store since 1924"

One of my favorite stores that Differentiates itself so powerfully is Patagonia. I don't own a single Patagonia item — I'm not its target audience. They're unabashed environmentalists, even Nicknaming themselves "the activist company"

Wouldn’t you be more likely to convert if that page said:

• Catch a Ride in Less Time than Other Services
• We’re the Safest Ride Service Around (see why)
• Our Drivers are Happier —...

Some E-Commerce companies are finding great success by going with a Subscription-Based model. Companies like the dollar shave Club, Birchbox, and Barkbox all offer collections of related, Niche-Targeted items.

Small-batch lip Balms are made from natural ingredients like pure essential oils. They come in fun flavors like "old fashioned" and "autumn with ginger" being small also means that you become your customer’s One-Of-A-Kind discovery. If your ideal customer is a connoisseur of the finer things in life...

Unless you are the world's largest Online retailer of toilet paper, never say this. If toilet paper can find a way to differentiate itself in a crowded, established market, you can too. Business owners tend to stick to their guns on Niche-Resistance because they fear it will reduce sales. But you'll...