Learn more about product with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Samples of Unfair Advantages
- Having difficult-to-achieve capabilities
- Having a community
- Having the Dream team
- Having exclusive access to a segment of customers
- Sterling reputation
- Experience & insider knowledge
Once you’ve identified your unfair advantage, you’ve taken the first step towards building a company that may be copied but will never be matched.
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MORE IDEAS ON THIS
What Sets You Apart From the Rest
If you've made something, someone else can and will copy it. However, what they can't copy is YOU. So here are some things that you can do to set yourself apart:
- Give your brand a face
- When you consider what truly sets you apart can be knowledge, personal authority, or having a...
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5 things to do with your differentiator
- Use it in your unique value proposition.
- Include it in your supporting copy.
- Add it to the “About Us” section (with a "benefits-focus" on the customer, of course!).
- Let it inspire your social media strategy.
- Let it be the leading voice in your content, positio...
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