Ideas from books, articles & podcasts.
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As the founder, you need to put yourself out there quite literally. You are the key ingredient and your vision is more important than any other part of your company which is why you need to have time to listen to your customers.
According to Steve Blank and Bob Dorf, co-authors of The ...
First, you need to identify your ideal customer. But how do you spot your ieal customer? This customer must have a sever pain that they'd do anything to solve a problem and willing to pay you real money to solve it.
What's the reason why you should conduct customer development interviews?
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Customer Discovery “is all about questioning your core business assumptions.” (Brant Cooper, author of The Lean Entrepreneur)
Performed correctly, Customer Discovery is a customer-centric, scientific process that puts evidence behind an assumed product-market fit:...
Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.
But you cant. You don't have the time and enough money. So that is good news because now you can be specific. You can ...
published 5 ideas
You can only become successful at marketing when you know who to sell to. Seth Godin takes marketers through the process of finding their "who".
Startups take off because the founders make them take off.
Generally, startups take a push to get them going. Once they are on the track, they will usually keep going, but there is a separate and robust process to get them on a roll.
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