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3 questions that help avoid pitfalls

  1. Do you really understand the customer’s problem, in its entirety, within their everyday context?
  2. Is the problem severe enough that people are highly motivated to solve it?
  3. Will they care enough about the problem to tell their friends?

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As the founder, you need to put yourself out there quite literally. You are the key ingredient and your vision is more important than any other part of your company which is why you need to have time to listen to your customers. 

According to Steve Blank and Bob Dorf, co-authors of The ...

First, you need to identify your ideal customer. But how do you spot your ieal customer? This customer must have a sever pain that they'd do anything to solve a problem and willing to pay you real money to solve it.

Second, ask

What's the reason why you should conduct customer development interviews?

  1. It moves you away from the comforts of your conference room and allows you to truly engage with and listen to your customers
  2. It allows you to learn in-depth about their problems, product features they bel...

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Performed correctly, Customer Discovery is a customer-centric, scientific process that puts evidence behind an assumed product-market fit:...

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Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.

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You can only become successful at marketing when you know who to sell to. Seth Godin takes marketers through the process of finding their "who".

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Taking off

Startups take off because the founders make them take off.

Generally, startups take a push to get them going. Once they are on the track, they will usually keep going, but there is a separate and robust process to get them on a roll.

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