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Using The Bounce Rate Test For Measuring Your Product/Market Fit
The bounce rate is the percentage of users who visit a page on your product, then leave it before taking any action, such as registration or a demo.
The bounce rate is calculated by counting the number of visits without further action and dividing that by the total number of visits.
- A high bounce rate means that the product is not doing a good enough job of attracting visitors.
- A low bounce rate shows that the visitor’s expectations are met and that the product gives a good first impression to its visitors.
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The bounce rate gives valuable information
A bounce rate:
- For good performing e-commerce and retail products is 20% - 45%
- For B2B products, it is 25 - 55%
- For lead generation websites, it is 30% - 55%.
The bounce rate indicates if you are close to your pr...
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What the term "product market fit" describes?
”The moment when a startup finally finds a widespread set of customers that resonate with its product.” Eric Ries
”You know you have fit if your product grows exponentially with no marketing. That is only possible if you have huge word of mouth. Word of mouth is onl...
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