Katie Campbell, product leader at Disney Q & A

• Your biggest challenge as a PM: Getting resources. You have to learn to balance, prioritise and advocate for your product/project.
• The biggest lesson as a PM? You could hit a glass ceiling very quickly.
• What do you wish you knew at the start? Not everyone knows everything. Trust yourself and advocate for your ideas.
• Is management consultant → data analyst → Product Manager a promising career trajectory? Yes. Being familiar with data analysis tools and backend data structures help.

A product leader in corporate branding management's main goal is to find workflow efficiencies and ensure the data is easily accessible.

When designing a good product strategy:

• Do a thorough assessment of what you're trying ...