Learn more about product with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
9. KISS – Keeping It Simple, Stupid
Simplicity is the king and consistency is the queen. In the context of digital products, simplicity means that’s it’s easy to understand and interact with your product. Your users shouldn’t need to read instructions to understand how to use the app or have a sitemap to be able to navigate through it. It’s part of your job to make things clear and subtly guide them from where they are to where they need to go.
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10. Prototype
Prototyping allows you to test your hypothesis before spending time with an engineering or development team building the actual product. Designers can use different design techniques for it. One useful technique is called rapid prototyping. It’s a popular way of quickly creating the future state ...
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2. You are not the target audience
Designers, entrepreneurs and innovators often assume that the potential users of their product are like them. That’s a big mistake. The psychological term for this tendency is a false-consensus effect. Basically, people assume that others share the same beliefs and will behave similarly in a give...
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4. UI is like a joke – if you have to explain it, it’s not good enough
You remember the time you dropped a joke and nobody got it, so you had to explain it? Yeah, it wasn’t that funny after all. Same goes for UI, if you have to explain the design and the reasons why you made the choices that led to that design, then it’s not good enough.
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7. Leave your ego at the door
We love this one. Especially founders, CEOs and chairmen have built careers by having strong opinions about virtually anything. By having strong opinions, most of which were correct, otherwise, they wouldn’t be able to enjoy their level of success. This fact builds ego. But when it comes to creat...
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1. UX and UI are not alike
Using the term User Experience (UX) and User Interface (UI) interchangeably is a common mistake. However, it’s important to distinguish the two. It might be a surprise to some but UI is actually a part of UX.
Basically, User Experience design focuses on functionality, usability, simplicity...
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6. Adjust design for short attention spans
Speaking of attention spans, you need to be crisp when serving your users, don’t overwhelm them with information. An attention span is defined as the amount of time someone concentrates on a task without becoming distracted. In 2015 Microsoft conducted a study that revealed that the average human...
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8. Use real content when designing
Don’t use Lorem Ipsum and dummy placeholders all over the place when you demo a new design. It is hard to come by a product that is not based around original content, whether that’s text, images, or videos. It’s not far off to say that design is an enhancement to the content. Yet many make the mi...
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5. All pages need to be accessible with a maximum of 3 clicks
Well, that’s just partially true. The idea that every distant corner of your product should be reachable within a few clicks is just plain wrong. Not all the information possible needs to be the first thing the users see. A great example is the “about company” button. For those interested i...
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3. UX should be a mindset, not a step in the procedure
The wheels need to keep turning and you have a deadline to meet. This is a common justification for why UX is not prioritized. It’s also a common way of spotting whether your organisation has understood what UX really is. User Experience design is not a process that your team has to adhere to, it...
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