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Digital Natives

Digital Natives

The term Generation Z refers to the generation born between the late 1990s and the late 2000s. They are generally children of Generation X (1965-1980). The generation that preceded Generation Z is that of Millennials, while the next generation, which includes those born from 2010 onwards, was called Generation Alpha. An important aspect of this generation is their widespread use of the Internet since childhood. Generation Z members are considered to be accustomed to the use of technology and social media, which significantly affects their socialization process. Therefore, "digital natives".

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How to Live in a Digital World

As Gen Z, Explained shows, this group of young people is as compassionate and imaginative as any that has come before, and understanding the way they tackle problems may enable us to envision new kinds of solutions. This portrait of Gen Z is ultimately an optimistic one, suggesting they have some...

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A Nuanced Understanding

Much of the existing literature about Gen Z has been highly judgmental. In contrast, this book provides a deep and nuanced understanding of a generation facing a future of enormous challenges, from climate change to civil unrest. What’s more, they are facing this future head-on, relying on themse...

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Extensive Interviews

It draws on extensive interviews that display this generation’s candor, surveys that explore their views and attitudes, and a vast database of their astonishingly inventive lexicon to build a comprehensive picture of their values, daily lives, and outlook. Gen Z emerges here as an extraordinarily...

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An Optimistic Portrait

D r Sarah Ogilvie is a linguist, lexicographer and computer scientist at Harris Manchester College, Oxford, who works at the intersection of technology and the humanities. With Roberta Katz, Jane Shaw and Linda Woodhead, she is the author of Gen Z, Explained: The Art of L...

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Internet Generation

Born since the mid-1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? ...

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