Learn more about marketingandsales with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
How to A/B test your sequences
Testing different versions of your email copy can help you sharpen your message. However, test one thing at a time and in an isolated way.
For example, test if adding a link to an email affects deliverability. Or how the length of a subject line performs.
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Best practices for creating sales sequences
- Keep it short. The whole email should fit on a phone screen without scrolling.
- The email must be about your customer, not about the rep or company.
- Talk about value propositions, not the features or benefits of your products....
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Build your content team
Assign one person to stay focused on writing and measuring the success of your content.
Your frontline reps should buy in to the new sales sequences. Ask what your SDRs hear from their prospects as they speak directly with customers.
Steps to ensure new content has buy-in and ...
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Capturing your reps hearts
Sales reps should feel part of the content creation process to increase their chances of using the sequences.
When you involve reps:
- Use their time wisely. Once a month is enough to review content.
- Review all content, and come prepared with adoption stati...
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Developing your sequence strategy
For larger companies, SDRs often use up to 100 sequences, while smaller companies can use 10 or 15 sales sequences.
Content supply chain steps:
- Brainstorming new content ideas
- Ensuring content ideas connect to actual use cases
- Writing the content
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Creating sales email sequences
A great sales email sequence needs more work than writing a few pitches.
Your AEs and SDRs are a vital part of the content creation process and need to be fully committed to succeed long-term.
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CURATED FROM
How to Create Sales Sequences Your Reps Will Actually Use - Sales Hacker
saleshacker.com
6 ideas
·234 reads
CURATED BY
Creating and perfecting your sales sequence takes time
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Related collections
More like this
How Do You Plan an A/B Test?
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
- headlines
A/B Testing: Definition & How it Works
A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work.
While A/B testing is time-consuming...
How to appreciate a painting through your senses
Art should appeal to you first through your senses. It should grab your eye in some way, such as its subject matter, its use of color, its realistic appearance, a visual joke, or any other factors.
Once you've gotten an overall look at the painting, ask yourself wh...
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