Ideas from books, articles & podcasts.
The issue: Users incorrectly used a new medical device that capture images of the human retina. Users didn't read the user manuals or watch the training videos. This could potentially cause a false diagnosis and possibly permanent blindness.
The team had to re-train the medical staff but couldn't sustainably do this for every customer. The only solution was to improve the UX. Ultimately, the issue was lacking direction in designing for user understanding.
Three biggest takeaways:
published ideas from this article:
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The product suffered from two key issues:
The complexity of a product and having a lot at stake can make it difficult to take risks. This makes it easier to fall prey to the 'focusing illusion."
The focusing illusion is a bias that states that nothing in life is as important as you think while thinking about it. It can prevent ...
Replace, not remove.
Essential complexity can be simplified with familiar analogies.
While working on a re-design, it's easy to become too focused on the UI.
However, broadening your perspective and designing beyond screens or wireframes can solve a user's problem.
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Pinterest is grouped with other social media channels and in some aspects, contain social aspects itself. However, people use Pinterest more like a serach engine than a social platform -- which is why you should consider using Pinterest Ads.
A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution channels for accomplishing your goals.
A documented content strategy will help to avoid:
published 7 ideas
Google’s main aim is to organise the world’s information and make it accessible and useful to everyone.
This is where AI comes in. Google has mastered machine learning and made life easy with all its applications. It is continuously updating its platform an...
published 9 ideas
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