How to build a vision

Get the other party to reveal their problems or unmet objectives.

Build a vision for them of their problem and your proposal as the solution.

They will make their decision because you have helped them feel it is to their advantage and not necessarily because it is logical.

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Decisions are largely emotional, not logical: the neuroscience behind decision-making

Decisions are largely emotional, not logical: the neuroscience behind decision-making

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