New use cases: designing for digital - Deepstash

New use cases: designing for digital

New use cases: designing for digital

New use cases: designing for digital

Startups can take advantage of market entropy. Changing customer needs are the biggest source of entropy in markets. When the customer needs change quickly, legacy companies are left with all the overhead and product that no longer serves the market.

There are many causes of changing customer needs.

  • There are new and growing segments of customers with different use cases. However, companies may resist changing the core parts of their product.
  • The scale or dynamics of a market shift enough to make a product obsolete.
  • The type of user change. These new types of customers care about different things.

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