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The Psychology of Making Something People Love

Peter Diamandis

“The world’s biggest problems are the world’s biggest business opportunities.” 

Peter Diamandis

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EXPLORE MORE AROUND THESE TOPICS:

SIMILAR ARTICLES & IDEAS:

How Excitement Works
How Excitement Works

Excitement is temporary

It could go on for only so long due to a condition of stability in the body.

Excitement is mental, but it...

Great Marketing Excites Your Audience

Strong Emotion. Create shareable, viral content that is relatable to the the audience.

Progress. Reward people who always patronize your service or product to make them always go back to you.

Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.

Price. Establish a low price or make it look like it is. Have promos or discounts.

Limited Products. There is always a demand for seasonal or limited products.

Asynchronous Communication
Asynchronous Communication

.. .is defined as working with tools that don’t demand an immediate response.

Remote work has its own set of challenges (like different time zones) and is filled with distractions....

Well Thought Out Actions

Asynchronous communication allows you to think and reflect before taking action. 

While real-time communication is all-important, the global crisis and work-from-home culture have made us realize the productivity benefits of non-real time communication.

Asynchronous Video

Constant video interaction is great to look as if you are working but isn’t the best use of your time. Rather than being on the video call for everything, it’s better to make a video recording of the particular action (in your own time) and let others see it when they can.

Use asynchronous video to be able to show your face and expressions when needed, getting in touch the real way in a remote setting. This leaves time for your 'deep work' activities.

Effective communication

... is imperative for every successful business. Poor communication inevitably causes misunderstandings, confusion and conflicts that hinder productivity and professi...

Effective Communication is vital in business
  • It helps to create effective brand messaging.  It determines how your brand is perceived and also builds trust with customers.
  • Customer service relies on good communication. "60% of consumers have stopped doing business with a brand due to a poor customer service experience."  Microsoft’s 2016 Global State of Customer Service Report.
  • It enables positive team relationships.  Effective communication helps to unite teams and create a safe environment to express themselves.
  • It helps to prevent misunderstandings and conflicts. It can help to defuse a potentially explosive dispute while bad communication can set it off.

Worst Communication Mistakes
  1. Using a One-Size-Fits-All Communication Approach. Tailor the communication style to the intended audience.
  2. Speaking More and Listening Less. Listen to what is said, how it is said, and to what is not said.
  3. Assuming Instead of Asking More Questions.
  4. Using Negative Tone. Choose words carefully to eliminate negative reactions.
  5. Avoiding Difficult Conversations.

  6. Reacting, Not Responding.

  7. Not Keeping an Open Mind. Accept and respect differences, listen without judgment and consider all sides of an issue.