Watch your step: why the 10,000 daily goal is built on bad science
An entire industry has been built on the claim that 10,000 steps a day are necessary to be healthy.
But 10,000 steps is a random number that was used in a Japanese marketing campaign in the mid-60s for the world's first wearable step-counter. They felt that the number was indicative of an active lifestyle.
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Exercise also has a psychological benefit of making us feel great.
Using exercise as a social activity, we improve our self-esteem and get to meet new people, forming healthy and positive connections
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In the 90s, vitamins were touted as treatments for cardiovascular diseases, cataracts, and even cancer. Sales in multivitamins and other dietary supplements boomed.
In the 1970s and into the 80s, research was done where mice were given a variety of supplementary antioxidants in their diet or via an injection straight into the bloodstream.
The result showed that an excess of antioxidants didn't stop the onset of disease or extended lifespan.