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Everything you think you know about minimalism is wrong

Moral superiority

Minimalism these days has an aura of moral superiority.

The problem with minimalism today is that the style is associated with moral purity and outsiderness but it's being adopted by wealthy women and tech billionaires. The style of minimalism we see today is a reality that's not very minimal at all.

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Everything you think you know about minimalism is wrong

Everything you think you know about minimalism is wrong

https://www.fastcompany.com/90451753/everything-you-think-you-know-about-minimalism-is-wrong

fastcompany.com

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Key Ideas

Deeper roots

Minimalism is a quiet celebration of space, but bold in the way its simplicity overwhelms.

Just after World War II, minimalism became popular because of its perfect utopian style. After the1970s, the idea of "simple living" began to take hold. Today, the internet and the financial crisis are what really caused the popularity of minimalism.

Not just a trendy style

Minimalism is about experiencing the world directly and engaging with your surroundings. 

The style now seems more like numbing yourself and creating a protective environment form the overwhelming visual experiences on the internet.

Moral superiority

Minimalism these days has an aura of moral superiority.

The problem with minimalism today is that the style is associated with moral purity and outsiderness but it's being adopted by wealthy women and tech billionaires. The style of minimalism we see today is a reality that's not very minimal at all.

Not a commodity

The idea of an entirely minimalist lifestyle is very American. They consume everything to excess, even minimalism. 

Consumers are eager to buy objects that represent an ideology, even if it is a misrepresentation of it. 

A trend that comes and goes

Minimalism is a trend that comes and goes. It is not a realistic lifestyle because our capitalist society relies on constant consumption.

It's more exciting and sustainable to create something that is always changing and moving with time.

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