Taking advantage of the labour illusion

Services could take advantage of the labour illusion to trick us into valuing their service more, like the diners watching the chef in action.

Hotels and airlines with out-of-date websites slow down results while complex searches, like travel sites, can take time. Companies can use that time. They can create an illusion of value through operational transparency, or they can advertise to you during that time, and create another revenue stream.

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