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The micro-trends of quarantine, from dalgona coffee to PowerPoint parties

Baking Bread

Baking Bread

Sitting at home, many are practicing ‘Procrastibaking’, that is baking exotic bread. Baking is also therapeutic, as it involves mixing, kneading and shaping of the dough, making good use of the hands.
Baking activity across the globe recently reached all-time high levels, as measured by Google Search Trends and grocery store demand for flour and yeast.

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The micro-trends of quarantine, from dalgona coffee to PowerPoint parties

The micro-trends of quarantine, from dalgona coffee to PowerPoint parties

https://www.vox.com/the-goods/2020/4/7/21207127/things-to-do-during-quarantine-dalgona-coffee-bread-baking-trends

vox.com

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Key Ideas

Locked Down

The ongoing lockdown has ensured mandatory time off for many, resulting in youngsters participating in challenges and micro-trends on Zoom, TikTok, Instagram and other social networking hangouts.

Quarantine Trends: Dalgona Coffee

Dalgona Coffee is an early ‘Quarantine Trend’ that took place roughly at the same time that the Lockdowns were enforced around the world. It involves making a frothy coffee using sugar, instant coffee and hot water. 

It went viral on sites like TikTok due to most people being home and wanting to make something that does not require much ingredients or effort. Plus it is delicious to drink too!

Virtual Parties

The video conferencing software Zoom is being used to host virtual PowerPoint parties, happy hours, family get-togethers and religious events. 

While most of these are a form of chatting, via video the PowerPoint parties are something of a new fad, as it requires participants to create short creative presentations, which can get unpredictable and hilarious.

Baking Bread

Sitting at home, many are practicing ‘Procrastibaking’, that is baking exotic bread. Baking is also therapeutic, as it involves mixing, kneading and shaping of the dough, making good use of the hands.
Baking activity across the globe recently reached all-time high levels, as measured by Google Search Trends and grocery store demand for flour and yeast.

Something To Do

All the online challenges and virtual group activities going on during the pandemic may be due to our inherent need to always wanting to ‘do something’, unable to give ourselves any identity by just sitting idle. It also takes off the pressure to stay productive, and as many are performing the same task, it brings a sense of community and belongingness.

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  • You don't have to be a great baker to make banana bread a success. It is an easy-to-reach achievement in a time when we're all feeling defeated.
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