Pokémon is an easy game to get into but is intriguing and difficult to master, whether it is consoles or trading cards. There are a lot of characters (or creatures) to know about and it is a pleasant world to get lost into.
The 2016 ‘Detective Pikachu’ movie, coming after 17 years after the original Pokémon movie, made it clear that it is still popular and has a captive audience.
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The franchise of Pokémon, which ranges from movies, video games and even card games, which are after more than 20 years, is as strong as ever. It has kept evolving with new and fresh ideas (like the 'Go' version) and has incorporated new technology (like embracing smartphones) to keep the fans interested.
It is one of the few ‘brands’ to have its own magazine, which is now going strong after 28 issues.
Pokémon is one of the few games to have tournaments and championships at an international scale, like the 2019 Europe Championships which happened in Berlin.
Youngsters get hooked to the world of e-sports like a gateway drug that is Pokémon.
The Pokémon craze was in full bloom when the first movie of the franchise debuted in 1999, though the parent company Nintendo made huge waves with the innovative, crazy-good NES console in 1983. The games were imaginative and beautiful, becoming extremely popular all across the world.
In 1989, Nintendo’s handheld console, Game Boy, in which many games including Pokémon debuted, changed the way games were consumed both by adults and children.
Used in sports to explain why teams who win championships are often ultimately dethroned, not by other, better teams, but by forces from within the organization itself. The players want more: more money, more TV commercials, more playing time, more media attention, etc. As a result, what was once a cohesive group begins to fray and they end up failing.
FedEx Founder Fred Smith eventually launched the business right on the tail end of the Recession of 1969–1970.
Though this recession was relatively short-lived and mild, Smith faced major challenges trying to sell a new, unheard of type of service to a business community that was more hesitant than usual to spend money on untested vendors.