Ideas from books, articles & podcasts.
Optimize for defaults - Shift your environment so that the good behaviors are easier and the bad behaviors are harder.
published ideas from this article:
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We don't just buy products because of what they are, but we often buy them because of where they are. For example, items on store shelves that are at eye level tend to be purchased more than items on less visible shelves.
Although we usually have the freedom to make a wide range of choices at any given moment, we often make decisions based on the environment we find ourselves in:
Default choices are not inherently bad, but the entire world was not designed with your goals in mind. In fact, many companies have goals that directly compete with yours (a food company may want you to buy their bag of chips, while you want to lose weight). For this reason, you should be wary of...
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We can define simple - as something that is easily understood or done; presenting no difficulty. Simplicity is subjective, things that appear simple for one person will not be perceived identically by another.
Generally, we form our personal opinion regarding any ...
published 7 ideas
Behavioral economists show that when humans make quick decisions under pressure, it is based mostly on intuition. They are unconsciously guided by biases and psychological fallacies.
The nudge theory suggests making subtle interventions to nudge people to make certain choi...
published 5 ideas
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