“....Of course, it is no use being a good storyteller if your product or idea is rubbish. But it is not enough to create a great product; you also have to work out how to let people know about it.” - Richard Branson
MORE IDEAS FROM THE ARTICLE
In a video posted on LinkedIn, Buffett said,
If you can't communicate, it's like winking at a girl in the dark--nothing happens. You can have all the brainpower in the world, but you have to be able to transmit it. And the transmission is communication.
He added that investing in developing your communication skills -- both in writing and in-person -- "can increase your value by at least 50 percent."
Acquiring information is not learning.
Although textooks can help, they only work when combined with practice.
In general, facts matter less than emotions when trying to persuade someone. People choose to believe information that matches what they already believe and avoid facts that might contradict them.
But they will get angry if you mislead them. And you will lose their trust. Accuracy matters. Make sure what you say rings true.