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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
Confirmation bias refers to our tendency to search for and favor information that confirms our beliefs.
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Is our tendency to cherry-pick information that confirms our existing beliefs or ideas.
To hold an idea and convince ourselves we arrived at it rationally, we go in search of evidence to support our view. And we manage to find that evidence that confirms what we want to believe.
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