- Salivary response: the more a food causes you to salivate, the more it will cover your taste buds.
- Rapid food meltdown: this tells your brain that you’re not full, even though you’re eating a lot of calories.
- Calorie density. Junk foods are designed to convince your brain that it is getting nutrition, but to not fill you up.
- Memories of past eating experiences: When you eat something tasty, your brain registers that feeling and will bring it up in the future.
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