How Food Scientists Create Cravings

  • Salivary response: the more a food causes you to salivate, the more it will  cover your taste buds.
  • Rapid food meltdown: this tells your brain that you’re not full, even though you’re eating a lot of calories.
  • Calorie density. Junk foods are designed to convince your brain that it is getting nutrition, but to not fill you up.
  • Memories of past eating experiences: When you eat something tasty, your brain registers that feeling and will bring it up in the future.

69 people saved this idea

Save it with our free app: