Finding the Muse - Deepstash

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The 4-Hour Workweek

Finding the Muse

Create an automated vehicle for generating cash without consuming time:

  1. Pick an affordable niche market. Find a market and identify your customers, then develop a product for them.
  2. Brainstorm products. The product should cost between $50 and $200, andshouldn’t take more than three to four weeks to produce.
  3. Choose whether you want to either resell a product, license a product, or create a product.
  4. Micro-test your products. Do this by assessing the competition and creating a more engaging offer than them.
  5. Once you have a product that sells, it’s time to automate it. The architecture of your business needs to ensure that you’re out of the information flow, instead of at the top of it.
  6. Assess the value of each customer. Identify those customers who spend the least and yet ask for the most (i.e., adhering to the 80/20 rule) and cut them out.

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