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The 2 goals of effective brainstorming:
- Defer judgment (don’t get upset when people say bad ideas).
- Reach for quantity (come up with as many ideas as possible).
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Obstacles to an effective brainstorming:
- Fear of judgment from people in positions of power;
- Extroverts take center stage;
- Groups hate scary ideas, even it they're great ones;
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Steps of the creative process
- Preparation: individual study to focus your mind on the problem;
- Incubation: the problem enters your unconscious mind and nothing appears to be happening externally;
- Intimation: you get a “feeling” that a solution is on the way;
- Illuminati...
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We spend most of our time with work teammates. It makes sense to be better teammates ourselves. I read and stash about that.
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Principles of brainstorming
- Generate as many ideas as possible. For the purposes of this exercise, quantity is more important than quality.
- Don’t judge any ideas until the session is over. People will hold back if they think they may be judged negatively.
- Encourage people to think outsi...
Some rules to keep in mind
- Suspend your judgment: approach all ideas--even ones that normally might seem lame--with a sense of possibility.
- Go for quantity. The object of brainstorming is to get as many of ideas on the table as possible in as short a time as possible.
- Get everyone al...
Brainstorming
It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas.
This helps to get people unstuck by "jolting" them out of their no...
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