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Social Media Goals: 7 Essential Strategies to Set Social Media Goals

Locke and Latham’s 5 Principles of Goal-Setting

  1. Clarity: clear goals help with understanding the task at hand.
  2. Challenge: the goal should be challenging enough to prove motivating, but not impossible to achieve. 
  3. Commitment: involve your team in the goal-setting process.
  4. Feedback: measure your progress and seek advice.
  5. Task complexity: be careful in adding too much complexity to your goals as it can impact morale, productivity, and motivation.

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Social Media Goals: 7 Essential Strategies to Set Social Media Goals

Social Media Goals: 7 Essential Strategies to Set Social Media Goals

https://buffer.com/resources/goal-setting-strategies#

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Key Ideas

SMART goal-setting framework

Set goals that are:

  • Specific: It will be easier to see what you need to accomplish.
  • Measurable: How will you know when you’ve achieved your goal?
  • Attainable: Or realistic. Is it possible to achieve the goal you’ve set for yourself?
  • Relevant: For businesses, a relevant goal means that it has the potential to impact your business objectives, vision, or values.
  • Time-bound: Give your goal a deadline.

Locke and Latham’s 5 Principles of Goal-Setting

  1. Clarity: clear goals help with understanding the task at hand.
  2. Challenge: the goal should be challenging enough to prove motivating, but not impossible to achieve. 
  3. Commitment: involve your team in the goal-setting process.
  4. Feedback: measure your progress and seek advice.
  5. Task complexity: be careful in adding too much complexity to your goals as it can impact morale, productivity, and motivation.

Objectives & Key Results (OKRs) framework for goal setting

  • Objectives – This is what you hope to accomplish. Objectives usually take the form of broad goals that are not measurable (that’s what the Key Results section is for).
  • Key Results – Based on objectives, the key results are almost always defined with a specific number.

BSQ (Big, Small, Quick) framework for goal-setting

  • Think Big – Define your ultimate goal
  • Act Small – Identify the milestones that will help you achieve that goal
  • Move Quick – Come up with a timeline for achieving each milestone

Big Hairy Audacious Goal (BHAG)

BHAGs focus on “audacious 10-to-30-year goals” that propel you toward your brand’s vision.

Examples from real-world companies:

  • SpaceX: Enable human exploration and settlement of Mars
  • Microsoft: A computer on every desk and in every home
  • Blackpool FC: Reach English Premier League.

Growth Hacker goal-setting

  • Form Hypothesis
  • Select KPI (Key Performance Indicator)
  • Set Goal
  • Execute
  • Track Progress (adjust execution as necessary)
  • Socialize/Iterate (let everyone know how it worked)

One of the unique elements of growth hacker goal-setting is the involvement from the whole team/audience via sharing your progress.

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SIMILAR ARTICLES & IDEAS:

Objectives and Key Results (OKR)
Objectives and Key Results (OKR)

The Objective is qualitative, and the KR’s (most often three) are quantitative.

They are used to focus a group or individual around a bold goal. The objective sets a goal for a set per...

Objectives

Your objective defined in a single sentence should be:

  • Qualitative and inspirational. The objective is designed to get people jumping out of bed in the morning with excitement.
  • Time-bound. You want it to be a clear sprint toward a goal, doable in a month or a quarter.
  • Actionable by the team independently. Your Objective has to be truly yours, and you can’t have the excuse of “marketing didn’t market it.”
Key Results

Key results take all that inspirational language and quantifies it.

You create them by asking a simple question “how would we know if we met our objective?”

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Goal setting
Goal setting

Is the act of selecting a target or objective you wish to achieve.

Goal setting is not only about choosing the rewards you want to enjoy, but also the costs you are willing to pay t...

The Rudders and Oars Metaphor
It helps clarify the difference between SYSTEMS and GOALS:
  • Your goals are like the rudder on a small rowboat. They set the direction and determine where you go. 
  • If you commit to one goal, then the rudder stays put and you continue moving forward. 
  • If you flip-flop between goals, then the rudder moves all around and it is easy to find yourself rowing in circles.
  • If the rudder is your goal, then the oars are your process for achieving it. While the rudder determines your direction, it is the oars that determine your progress.

Example: If you’re a writer, your goal is to write a book. Your system is the writing schedule that you follow each week.

How to Set Goals You'll Actually Follow
  1. Ruthlessly Eliminate Your Goals. Consistently prune and trim down your goals. If you can muster the courage to prune away a few of your goals, then you create the space you need for the remaining goals to fully blossom.
  2. Stack Your Goals. Make a specific plan for when, where and how you will perform this."Networking: After I return from my lunch break, I will send one email to someone I want to meet."
  3. Set an Upper Bound. Don't focus on the minimum threshold. Instead of saying,  “I want to make at least 10 sales calls today.” rather say, “I want to make at least 10 sales calls today, but not more than 20.”

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Internal vs. external motivation
Internal motivation, the drive to achieve that comes from inside a person is the kind of motivation that can lead to life-changing improvements and well-being.

External ...

Self-Efficacy

It means believing in your ability to perform a task and achieve goals. There are 3 ways to build self-efficacy:

  • Ensure early success. When first starting out, choose activities you're certain you can do successfully.
  • Watch others succeed in the activity you want to try.  This is particularly effective if the person you're observing is similar to you (friends, neighbors, co-workers).
  • Find a supportive voice. Personal trainers and coaches are skilled in giving appropriate encouragement, as are good friends (usually).
Fundamentally Independent Thinking (FIT)

A fundamentally independent thinker understands that nothing makes a person upset, angry, or depressed; rather, what a person thinks about the world determines how they feel

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