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Strategies to grow the middle class of creators

Strategies to grow the middle class of creators

Platforms flourish when there is a path for everyone to have upward mobility, achieve financial security, learn & grow:

1. Content types with lower replay value, unlike music and game platforms, where the same content can be experienced ad infinitum.

2. Heterogeneity in user preferences: Platforms can encourage creators and consumers to explore and develop these niches.

3. Recommend content algorithmically with an element of randomness: inject content that dones’t match what users have engaged with before.

4. Facilitate collaboration among creators.

5. Pay $$$ to up-&-coming creators.

6. Decouple revenue from audience demographic

7. Allow creators to capitalize on superfans

8. Create passive income for creators, so they can monetize older content.

9. Offer a form of Universal Creative Income

10. Provide creator education & training

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A phenomena first observed by Wired magazine editor Chris Anderson in 2004: the internet’s removal of physical limitations would empower niche products and creators to flourish.

But for content platforms, the move to digital content hasn’t been correlated with a burgeoning ...

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