Learn more about communication with this collection
How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
First, you present a problem. Second, instead of presenting the “After”, you intensify the problem with emotional language. Finally, you solve the problem by offering your product or services.
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Set the stage of a problem that your target audience is likely to experience ( ...
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In a famous TED talk, Nancy Duarte presents the structure of a presentation made famous by Steve Jobs.
Go back and forth between the two and end off with a …
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Once you introduce the character of the story, describe how things went awful for him/her, using emotion...
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The Golden Circle is a narrative structure from Simon Sinek. His claim is can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing.
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The star grabs your audience’s attention. The chain turns your audience’s at...
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Dale Carnegie usues a more dramatic structure for storytelling
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One of the oldest and most straightforward storytelling formulas:
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Once upon a time there was.... Every day, ... One day, ... Because of that, ... Because of that, ... Until finally, ...
The idea is to introduce a character or a group of character, describe their usual routine, present a twist that disrupts their daily lives, explain how they ove...
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Also known as Freytag’s Pyramid:
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CURATED FROM
How do great presenters tell their stories
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Graphic design can actually be seen as one big piece of problem-solving: You’re given a brief by a client, which you can think of as a problem, which you then have to solve using the skills you’ve developed through your graphic design training.
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