Identifying Others' Brown M&M

  • The Brown M&M principle is a widely known tactic which you now can use towards your own advantage.
  • Everyone has their own brown M&Ms while some have multiple brown M&Ms. In order to identify what they may be, err on the side of caution and pay attention the all the necessary details.
  • This principle is used to guide you into making the right decision based off of your criteria. It should generally only be used as a part of your judgment and decision-making process.
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The Origin of the Brown M&Ms Principle

The brown M&M’s principle is the idea that small details can sometimes serve as useful indicators of big issues.

The Brown M&M Principle is also known as the Van Halen Principle originally came from the well-known rock band, Van Halen. Their band's performance was known to be engaging and unforgettable. The brown M&Ms clause was placed in Van Halen's contract to see if their needs were meticulously prepared as they asked for. If a brown M&M is present at their backstage dressing room, they would immediately know that the contract was not read well.

  • Applying the brown M&Ms into your work life or personal life will make it easier and quicker to assess the things you want to assess.
  • However, despite the situation some people, by luck, could sneak their way in.
  • It is essential to understand how the principle works in order to use it to its full potential and not miss anything important.
  • To use the principle effectively, figure out the things you will be assessing and what your end goal is and modify as needed.

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RELATED IDEAS

Chutzpah is the willingness to take risks in a shameless and self-assured manner that could be seen as disrespectful or rude - for example, an entrepreneur calling a CEO of a large company directly, despite no invitation.

Chutzpah can be valuable in some cases if you know how to take advantage of it.

FUD: Fear, Uncertainty, Doubt
  • FUD (fear, uncertainty and doubt) is a collection of feelings and emotions that influence our thinking.
  • It was coined by Gene Amdahl, who worked at IBM and later founded his own company.
  • Business, media, politics and even some religions use FUD intentionally, as they understand its power and how vulnerable people are to it.
  • Marketers and salespeople often exploit these behaviour patterns in people and manipulate them by planting doubts and uncertainties about a competing product or service in their minds.
A false premise

... is a faulty assumption that becomes the basis of an argument and makes it logically unsound. For example, all birds can fly. Penguins can't fly. Therefore, penguins aren't birds. The premise that all birds can fly is false since some birds can't fly.

A false premise underpins many logical fallacies, making it essential to understand them.

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