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Dramatic strategy ...

Dramatic strategy ...

  • ... moves audiences, 
  • empowers them to play a role and 
  • realigns them with a higher purpose.

The method was flawlessly employed by Steve Jobs who announced the MacOS 10, by staging a funeral for Mac OS 9. 

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MORE IDEAS FROM THE SAME ARTICLE

Framing: Use words that amplify values, stress the vision’s importance and, if necessary, disparage opposition.

Scripting: Assign protagonist and antagonist roles. The word “we” eliminates potential tensions.

Staging: Requires logistics, settings and props that im...

Focus on communicating meaning by enabling followers to become emotionally invested in change by being part of the larger narrative.

This communication approach spurs its constituency through imagination towards a common goal. 

  • Leaders should "manufacture" meaning.
  • Narratives are enhanced when storytellers bring the audience into the present

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Three-Act storytelling structure

One of the oldest and most straightforward storytelling formulas:

  • Setup: Set the scene and introduce the character(s)
  • Confrontation or “Rising action” : Present a problem and build up the tension
  • Resolution: Resolve the problem

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Leadership literature

Leadership failures in government, business, and nonprofits have created a demand for leadership studies and literature.

Unfortunately, these materials describe unreachable ideals that are far removed from organizational reality, and therefore useless in practice.

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Steve Jobs, the adaptable visionary

The legend of Steve Jobs is that he transformed our lives with the strength of his convictions. However he started oppoaing the greatest 🍏's innovations:F

  • Foryears Jobs insisted he would never make a phone. 
  • When he built a phone, he banned outside apps
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