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4 Storytelling Tips That Will Make You A Better Leader

Tip 1. Make it personal.

Great stories reveal a piece of yourself. Ask yourself:

- What makes you care about the work that you do?
- What part of you outside of your work is present inside of that world?
- If in financial services, for example, what is it behind the numbers and data that are at the emotional core of your work?

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4 Storytelling Tips That Will Make You A Better Leader

4 Storytelling Tips That Will Make You A Better Leader

https://www.forbes.com/sites/carriekerpen/2018/09/25/4-storytelling-tips-that-will-make-you-a-better-leader/

forbes.com

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Key Ideas

Purpose of storytelling

In the workplace, storytelling serves as an essential, powerful tool for effective communication.

It gets people excited around an idea, or a value, or perhaps some drier information that might not have been as interesting before.

Tip 1. Make it personal.

Great stories reveal a piece of yourself. Ask yourself:

- What makes you care about the work that you do?
- What part of you outside of your work is present inside of that world?
- If in financial services, for example, what is it behind the numbers and data that are at the emotional core of your work?

Tip 2. Show passion

The story needs to have stakes without being necessarily significant. Ask yourself:
What gets you excited about what you’re talking about? 
- Why do you care? 


Tip 3. Demonstrate change

The experience shared should show how it changed you in some way. Ask yourself: 

- What change do you want to see in your audience?

Tip 4. Focus on one big idea.

Your theme or big idea is your editing tool. 

Every single detail in your story should relate back to your big idea.

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...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.
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