To motivate and inspire performance, a leader must be:

• Visionary: providing a clear picture of the future and being able to communicate it to the team.
• Enhancing: creating positive individual relationships along with team relationships.
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As freelancing is becoming common, people with powerful personal brands have a leg up on getting jobs and being promoted. And personal brands are built on, among other things, telling and sharing great stories.

Stories help us hold attention, remember and persuade. Savvy

• Analyzing situations: The ability to conceptually break down a situation into parts and understand those parts.
• Defining clear policies: The ability to establish well-understood guidelines to help groups of individuals work in a unified way.
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