How to Encourage Online Sharing - Deepstash
Product Management Starter Kit

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How to Encourage Online Sharing

How to Encourage Online Sharing

Appeal to the motivation to connect with each other, not with just your brand -- you will encourage sharing:

  • keep it simple
  • have a sense of humor
  • create a sense of urgency

Keep in mind: you are not trying to share your content one time. You want it to be shared and then shared again and again and again...

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Top 5 reasons why people share online

Top 5 reasons why people share online

New York Times Customer Insight Group conducted a three-phase study, titled "The Psychology of Sharing,". According to it the reasons people share are:

  1. Better the lives of others (94%)
  2. For the content they share to reflect their online identity

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Types of sharers (1/2)

Types of sharers (1/2)

Altruists: helpful, reliable, and thoughtful. An example of an altruist is someone who sends a relevant job posting to an out-of-work friend or a medical article to a family member with health problems. Many tend to use email.

Careerists: intelligent web us...

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Types of sharers (2/2)

Types of sharers (2/2)

Boomerangs: share content for validation and reaction. Boomerangs use social networks to post thoughtful questions and comments to engage other users.

Connectors: creative, thoughtful, and relaxed. They are likely to make plans via email and Facebook, hook ...

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CURATED FROM

CURATED BY

liviu

My interests are many and eclectic. Product guy.

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Share Your Work Publicly

It will encourage you to do your best work and will also provide feedback. You will see others connect with what you create, and will be inspired to care even more.

What seems simple to you is often brilliant to another person. You'll miss that if you fail to share.

Sharing too soon

Even though you want to share with the world that you've gone to the gym or started a diet, don't share your progress until you've done it for three or six months. It will keep you going for longer and make you consistent. 

How To Share Bad News?

How To Share Bad News?

You must share the sentiment of the receiver before sharing any bad news.

Always keep your receiver in mind.

Then deliver it with a smile, a sigh or a sob.

Otherwise you would be called as 'insensitive'.

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