The origin of 10/20/30 Rule - Deepstash
The origin of 10/20/30 Rule

The origin of 10/20/30 Rule

Guy Kawasaki, the head of marketing at Apple back in the 1980s, discovered the science behind pitching. He calls it the "10/20/30 Rule" and it's based on the principles of clarity and focus. He uses it in every presentation.

And so do some of the most successful brands, since this rule's been used in AirBnb's pitch deck , Buffer's , and YouTube's (plus hundreds more).

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10 Slides or Less

Ask yourself:

  • Strategy : Do you really need 13 pages breaking down audiences, income, consumption strategies, brand loves, or media habits? Or can you nail it with one slide about who you're talking to, and a slide or two with a focused insight?
  • Creative : Is it absolutely necessary to show the same visual mocked up into a banner, social post, billboard, magazine, bus shelter, and wrapped around a buiding in Times Square? Less is more.

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30 Point Type or Larger

Filling a slide with everything you want to say does two things:

  • Makes your presentation stiff: Reading from a slide defeats the purpose.
  • The client reads ahead: The same way we instinctively read subtitles when they're on a movie. So, they'll read ahead, revealing the twist and ignoring your voice.

The point is to not only make the type big enough for the client to read from across the room (which they'll probably be doing), but to be selective about what you put on that slide.

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The rules of the 10/20/30 Rule

Whether you're pitching a tech startup or an ad campaign, the goal is the same you want someone to buy your idea.

Building a deck with the 10/20/30 Rule is all about:

  • 10 slides or less
  • 20 minutes or less
  • 30 point type or larger

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20 Minutes or Less

Don't use your words. In a presentation, say only what you need to.

Pitching is like jazz. Like the notes you don't play, it's the words you don't say that make the difference. But it's not just about leaving room for discussion.

We have short attention spans. If you drone on for too long, you're going to lose people. Studies even show that your audience only retains about 65% of what you say. And the longer you talk, the less they remember.

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An Opportunity To Build Trust

Every presentation is an opportunity to build trust with your audience. The cohesiveness of your group presentation is an indicator to your clients of what their relationship will be like working with you.

For many organizations, group presentations are a part of life. Your team may deliver a group pitch to a new client, or perhaps the capstone exercise of your leadership development program includes a series of group presentations to the head of your business unit.

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What to do, and not to do, during a group presentation.

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0 Comments

Not every presentation is linear, and you might prefer to jump back and forth from sections of your deck to a common "table of contents," so you can tackle the presentation in any order. This can be handy, for example, if you're using a deck for training or education. PowerPoint's Zoom feature is ideal for this.

Few things look as unprofessional as fumbling around trying to start your presentation in the PowerPoint app. But you can skip all that by setting your presentation to start instantly.

You can format any kind of chart so each segment animates individually. This can help you call attention to specific parts of the chart as you discuss it. Add a chart in the usual way, then:

PowerPoint lets you add objects — shapes, lines, arrows, text boxes, and other elements — to the screen, but getting them aligned can be tricky. You might appreciate knowing you can perfectly align any elements on the screen with just a couple of clicks. 

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The Data Scientist presentation style

The Data Scientist uses data, analytics, facts, and figures to make his point and persuade the audience. 

Pros: This presentation style delivers data, information and analysis and will almost never be filled with fluff.

Cons: an audience that doesn’t want analytics and searches emotional connection will lose interest quickly.

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