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6 Rules of Great Storytelling (As Told by Pixar)

Pete Docter

“What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.”

Pete Docter

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Rules of storytelling, according to Pixar
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  • Cutting things out
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Storytelling is...
Storytelling is...
...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.
Why we tell stories
  • Stories solidify abstract concepts and simplify complex messages;
  • Stories bring people together: stories connect us through the way we feel and respond to them;
  • Stories inspire and motivate, by tapping into people’s emotions and baring both the good and bad.
Good stories are …
  • Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
  • Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
  • Universal. Good stories are relatable to all readers and tap into emotions and experiences that most people undergo.
  • Organized. Good stories follow a succinct organization that helps convey the core message and helps readers absorb it.
  • Memorable. Whether through inspiration, scandal, or humor, good stories stick in the reader’s mind.

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