Top Reasons to Write a Press Release for Startup & When to write - Deepstash

Top Reasons to Write a Press Release for Startup & When to write

In fact, 72 per cent of journalists claim that the press release is one of the most valuable forms of material that PR professionals can produce. Writing a successful press release will be the secret to building the brand's image, gaining media attention, and increasing your web presence. But first of all, you need a news angle.So – how can you keep your content schedule full of compelling, thought-provoking content during an unpredictable or turbulent news cycle?

Your company is likely to be full of fantastic stories waiting to be shared. 

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Top Reasons to Write a Press Release for Startup & When to write

Top Reasons to Write a Press Release for Startup & When to write?

The first day of the workweek is a time of celebration for many businesses. It's also a time for new beginnings. Here is a list of things to say to your employees and shareholders. Among them: Opening up a new company, starting a new ad, announcing a new hire, and announcing retirement and a merger or acquisition. The list is broken down into smaller topics: Launching, relocating, rebranding, changing the name of a company, and publishing a webinar.

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PR for startups vs. established companies

Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results.

For starters, startups begin with a clean slate and no brand awareness. Therefore, an entrepreneur’s focal point for generating PR will often focus on one or more startup-specific objectives, such as:

  • Educating the public about a new product, service or idea
  • Raising funds to build or grow the business
  • Generating trials of its products or services
  • Acquiring new customers
  • Attracting top talent
  • Staking out its place amongst the competition.

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The "why" of the communication

You're wasting time and energy if you don't know the reason the communication is taking place.

Before you initiate any communication, ask yourself, "What am I trying to accomplish?" Even chitchat should have a purpose, even if it's just to build camaraderie.

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  • Humor breaks down walls, shows personality a.k.a. shows a brand's human side.
  • Humor is attention-grabbing. It is naturally colorful and original.
  • People love to spread laughter. Making your campaign humorous will ensure it is shared more.
  • Any message imbued with humor will be easier for your target demographics to remember.

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