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Adele Stewart, Senior Project Manager at Sparq Designs

“I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature.

You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups.”






  • Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP.
  • All you need to do is verify your website by adding a code to your website or going ...

  1. Mastering SEO optimization can be hard, especially if you’re just starting out.
  2. Fortunately, finding the best SEO tools is easy.
  3. You just need to figure out which one works best for your busi...

  • You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword.
  • You can also do some research on your competitors to determine which keywords they use.
  • Additionally, you can search your competitor’...

  • SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use.
  • Some specialists raved about how Moz was always up to date despite Google’s regular algorithm c...

  • Free SEO tools like Answer The Public allows you to easily find topics to write about for your .
  • It’s great for findin...

  • Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice.
  • Many expe...

  • SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance.
  • This SEO keyword tool lets you know the ranking of your keywords.

  • Screaming Frog analyze your website super fast to perform site audits.
  • In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools...

  • As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data.
  • You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs.
  • Try understanding ...

  • Majestic is one of the best marketing SEO tools according to experts.
  • It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites...

  1. SEO tools save you from tedious keyword research and data analysis.
  2. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking.
  3. The best SEO tools also provide reports about how you measure up to competitors and whe...

  • Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like

  • Google Trends has been around for years but has been underutilized.
  • Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be

  • Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs.
  • From short to long-tail phrases, you can f...

  • Marketing SEO tools like SEMRush is a favorite in the SEO community.
  • They let you easily assess your rankings, identify changes and new ranking opportunities.
  • One of the most popular features of this SEO tool is the Domain Vs Domain an...

  • Siteliner is an SEO checker tool that helps you find duplicate content on your website.
  • What’s duplicate content? Identical content to other websites. And Google penalizes websites with it.
  • With SEO tools like this one, you’ll be able...

  • Ahrefs is one of the most recommended SEO tools online.
  • It’s only second to Google when it comes to being the largest website crawlers.
  • SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around.

  • An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition.
  • The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page).

  • Siteliner is an SEO checker tool that helps you find duplicate content on your website.
  • What’s duplicate content? Identical content to other websites. And Google penalizes websites with it.
  • With SEO tools like this one, you’ll be able...

  • Switching to Incognito mode and performing Google searches will give you unbiased, ‘clean’ searches to understand what your user sees and the results they get when searching for keywords.
  • ...

  • SEOQuake is considered one of the best free SEO tools.
  • This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does websi...

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What is an SEO Audit?

SEO audit is the process of identifying issues that could prevent your site from ranking on Google and other search engines.

Common reasons for SEO audit:

  • You just landed a new SEO client and are putting together a growth strategy.
  • You started a new job and, like the ab...



Step 1. Outlining Your Blog Strategy

  1. Determining Your Business Blog’s Purpose (e.g. Attracting quality traffic; Generating leads; Driving conversions; Educating users, etc.)
  2. Setting up Measurable Blog Goals (e.g. Attract X% of the total addressable market (TAM); Increase organic traffic by X%; or Get X% more leads in a ...




Introduction to SEO

Search Engine Optimization, more commonly referred to as SEO, is one of the most crucial aspects of marketing. As such, if you’re working to market your blog or your business, you need to know what SEO means and what the rules and ways of SEO success are. While a successful SEO strategy isn’t an ...