At its worst, humor is:

  • The wrong joke at the wrong time. It can make your brand look amateurish and unprofessional.
  • If people think you’re cracking jokes for the sole purpose of getting more attention, you’ll be seen as exploitative rather than funny.
  • Humor can cheapen certain ideas or make them be taken less seriously.
  • In some cases, humor can be outright offensive.
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