The CMO's Guide To Using Humor In Marketing
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Being funny can have both positive and negative consequences, in your personal as well as your professional life. And context is always important: when making a joke, for instance, you should defin...
Humor and status have always been tightly linked: good leaders seem to often use humor in order to motivate their team members' actions. As individuals, we tend to prefer, researchers claim, jokes that make us laugh while feeling slightly uncomfortable.
Furthermore, we perceive the joke teller as a self-confident person, who could easily become a leader due to his or her courage to make such a joke. The key point here is that the joke should be appropriate and match the context.
Making inside jokes usually shows how bounded a team or a group is: their jokes can understood the best by themselves.
However, the moment an outsider integrates the group, it is better to avoid the inside jokes, as this will most probably make him or her feel out of place.
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Adding humor to your social media strategy can be a great way to get people’s attention.
If you’re not “humorizing” your brand, product or business, then you might be missing out on a ...
Appropriate humor relaxes an audience and makes them feel more comfortable with you as the speaker.
Humor can bring attention to the point you are making and help the audien...
The best and most comfortable place to find humor comes from your own personal experience.
Jot down funny ideas as you come across it that might appeal to your audience - an embarrassing moment that you might not have found funny at the time, or a funny conversation you had.
Make sure your choose humor is funny to you. First practice with small groups of people. Pay attention to the way your are delivering the joke or quip.
Only use humor in a speech after you are comfortable telling it from memory and have tested it.
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