Watch out for these key threats

  • Tasteless or offensive humor. Careful with jokes abour specific group of people or sensitive subjects.
  • Bad timing.  If your brand is undergoing a PR crisis, or if there’s a natural disaster about to hit your city, people aren’t going to want to read your jokes.
  • Brand misalignment.If your brand is one that takes itself seriously or appeals to people who prefer stoicism to levity, you won’t be served by including more humor in your campaign. 
  • You can also face backlash if you try to use a running joke or meme without fully understanding it.
  • 30 people saved this idea

    Save it with our free app: