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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Fewer screens in your onboarding is not better
If your content is good and you’re giving people information that’s relevant to them, fewer screens is not better. Even if it requires more friction, if you create more value for the user then you should do it.
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Don’t roll out a flat test unless…
If you don’t have an obvious answer from your A/B test, it probably is not better and should not be rolled out. The exception is if you know that it’s something users want.
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5 reads
Pitch your users in real life to improve onboarding
When in B2B, Rise would “coach” players one-on-one, and had to convince them that sleep matters and that Rise solves that problem. They were doing this in small presentations of 10 minutes, that they were always refining. They’ve l...
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⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!
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