Ideas Library - Page 11 - Deepstash

Ideas Library - Page 11

As a result of the vertical stack, companies are trying to:

  1. Create layers on top of their business (everyone wants to be a platform)
  2. Move down the stack to get closer to the base layer (to increase defensibility)

The Vertical Stack

If you want to understand the power dynamics between different platforms, aggregators and other players in a tech ecosystem, it’s better to look at them as a vertical stack with different layers.

On each layer of the stack, companies are trying to create value and to capture value. The lowest layers of the stack are typically the most powerful. If you are able to take control of a layer, you can dictate the terms of most of the value creation and value capture that is happening in the layers above you.

Value chains are horizontal visualizations of all the value-adding business activities involved in creating a product or service from start to finish.

Value chains are great to analyze traditional businesses and industries but they are not a very useful framework for tech companies.


A strong competitor is the combination of three attributes:

  1. Desire (wanting it enough)
  2. Heart (the ability to work hard over the long term)
  3. Action (obvious, but worth stating)

Here are 3 ways you can ignite your competitive spirit:

  1. Play your game. Don't play your competitor's games.
  2. Study your wins and losses. This is critical to not repeating the same mistakes over and over.
  3. Leave no weapon unfired. Think widely about what resources you have available to you, and use them all.

Telephone and railroads companies are more defensible than companies such as Facebook and Google because their business mainly relies on atoms instead of bits.

In contrast to bits, atoms have marginal costs. You can copy and paste a piece of software at virtually zero cost, but producing an additional piece of hardware has all sorts of marginal costs associated with it. This means that atom-based network effect businesses have switching and multihoming costs.


Caring about people is critical to your success, and is all about the desire to (a) understand what they want, and (b) create positive outcomes for them.

Here are 5 ways you can turn caring:

  1. Be a student of people. Always pay careful attention to verbal cues and body language when talking
  2. Put yourself in others' position and feel what they are feeling
  3. Listen & Accept that their interpretation of events and facts are true, for them
  4. Make caring an action. It isn't enough to think the right thoughts, you have to do the right things.
  5. Remember the little things. Follow up. Be grateful and show it.

Switching costs describe how difficult or expensive it is for a user to switch from one product to another.

Multihoming costs explain how easy or likely it is to use multiple competing networks simultaneously.

In general, the higher the switching and multihoming costs, the more defensible a network typically becomes.

There are several types of network effect that should be properly understood:

  • Direct network effects: they occur when the number of users has a direct impact on the value of a product.
  • Indirect network effects: they occur in two-sided (or multi-sided) products where the size of one user group affects how valuable the product is to another user group.
  • Data network effects: describes products which become better with more users via the data those users generate.


An optimist deals with failure by accepting it, embracing it, and learning from it.

Here are 5 practices to help you develop your optimism muscles:

  1. Keep a gratitude journal. Start with writing down 3 things you are grateful for each day.
  2. Keep a record of the value you create.
  3. Discard unhealthy beliefs. Write down the beliefs that are holding you back
  4. Avoid cynics, critics, and burnouts. Surround yourself with supportive and growth-minded people instead
  5. Skip the news and gossip columns.

A good part of the most successful companies leverage the power of the network effect as their competitive advantage.

Network effects occur when the value of a product or service is subject to the number of users. A positive network effect means that a product or service becomes more valuable to its users as more people use it.

The world’s most successful companies all exhibit some form of structural competitive advantage: A defensibility mechanism that protects their margins and profits from competitors over long periods of time.

Self Discipline

Some of the most important commitments you make in this life are the ones you make to yourself.

There are 3 qualities you need to develop to increase your level of self-discipline:

  1. Willpower (acting now in spite of no immediate reward)
  2. Fortitude (courage in adversity)
  3. Accountability

There are 5 ways you can develop those qualities:

  1. Create a discipline list. These are the things you do on a daily/weekly/monthly basis that create the ultimate results you want
  2. Do the things you hate doing first
  3. Make your commitments in writing
  4. Make your commitments public
  5. Eliminate distractions and multitasking

Second, a lot of the best changes in your life can end up feeling weirdly neutral in the longer-term: they get rid of something really negative, but the lack-of-negative doesn't actually create a positive, and over time you forget what it was like to live with the negative every day. Removing unhappiness doesn't actually increase happiness, it just.... removes unhappiness, which is good but unrelated.

First, you can have any combination of happiness and unhappiness.

For example, you can be very happy and very unhappy at once (e.g. for people who are running stressful but autonomous projects)

Equally, you can feel not-at-all-happy but also not-at-all-unhappy. It's a strange kind of feeling, and very distinct from (say) "moderately happy and also slightly unhappy", or "very happy and also very unhappy (this is called anhedonia

If someone has a lot of unhappiness, they need to get rid of some negative influence in their life. If they don't have enough happiness, they need to add something positive to their life.

This dramatically changes how you deal with various life-problems. If someone (including yourself) is struggling with low well-being, it's important to ascertain which of two problems are happening:

  • not enough happiness
  • too much unhappiness

The common way to talk about happiness is as a single scale: unhappy at one end, neutral in the middle, happy at the other end.

That model is wrong.

Instead, happiness and unhappiness are two separate, independent scales.

A good life requires tackling each one separately.

Interestingly I had a conversation with my husband the other day 

He said that competition for EV (electric vehicles) is getting fiercer with more car brands trying to compete for market share. 

But then I countered:

Maybe that's what Elon wants 🔥

His objective is to: 

🌟Save the world; make it heal with less pollution

- Why would he be worried about competition? In fact the more the merrier!!!  

And if all else fails there's always his rocket to Mars 🎈

Btw he's making batteries

So when everyone tot he was making EV 

He's making something else. That's genius 

It's quite alot of win win. 

In summary, it is important to create intentions that stretch you to include the needs of others.

Shifting from judgment to openess is more easily accomplished when dropping why-based questions.

Have a mindset that considers and values the needs of others. This will allow them to fully express their own humanity

Create conversations that matter. Arm yourself with powerful questions that have no immediate answer. Chew on them. Ask them of others before your next meal. Delight in the unknown. Be an explorer of the unknown that surrounds us. Right and wrong matter less than curiosity.


"Intention is the principle by which I rule every action in my life."

Did You Know

In 2006, Scott Frey, a psychologist at the University of Oregon, published a study in the Journal of Neuroscience. He scanned the brains of participants as they watched videos of someone putting together and taking apart a toy made of numerous parts. One group simply watched the demonstration. The other group was told that after watching the video, they would be expected to reproduce the actions they viewed.

The brains of the second group showed activation of motor learning in the brain.

Simply knowing we must carry out an action, primes the brain to learn better.

Getting Clear About Intention

Intention is key to connecting and asking powerful questions, for it brings clarity to others about "where" you are coming from. Sharing your Intention allows for full transparency rather than opaqueness that leaves others guessing.

3. Timely feedback

Growth happens when someone presents a perspective that causes an individual to reevaluate their current position.

In particular, feedback is about helping people close the gap between where they currently are with regards to their performance, and where they need to go to achieve their goals.

10. Princess Beatrice,  Mapelli Mozzi (Born 2021)

Princess Beatrice had a baby girl, Sienna Elizabeth, in September 2021, who is 10th in line to the throne and is the Queen's 12th great-grandchild. Princess Beatrice is also stepmother to Mr Mapelli Mozzi's son Christopher Woolf, known as Wolfie, from his previous relationship with Dara Huang.

She displaces Princess Eugenie , younger daughter of Prince Andrew and Sarah, Duchess of York as 10th to the throne. Her full title is Her Royal Highness Princess Eugenie of York and she is 11th in line to the throne.

9. Princess Beatrice, Duchess of York (1988)

Princess Beatrice is the elder daughter of Prince Andrew and Sarah, Duchess of York. Her full title is Her Royal Highness Princess Beatrice of York. She has no official surname, but uses the name York.

She married property tycoon Edoardo Mapelli Mozzi at The Royal Chapel of All Saints at Royal Lodge, Windsor, in July 2020. The couple had been due to marry in May, but coronavirus delayed the plans.

8. Prince Andrew,  Duke Of York (Born 1960)

Prince Andrew, eighth in line to the throne, was the third child of the Queen Elizabeth II and Duke of Edinburgh - but the first to be born to a reigning monarch for 103 years.

He was created the Duke of York on his marriage to Sarah Ferguson, who became Duchess of York, in 1986. They had two daughters - Beatrice, in 1988, and Eugenie, in 1990. In March 1992 it was announced the duke and duchess were to separate. They divorced in 1996.

7. Lilibet Diana Mountbatten-Windsor (Born 2021)

The Duchess of Sussex gave birth to her second child in Santa Barbara, California, on 4 June 2021. Lilibet Diana Mountbatten-Windsor - to be known as Lili - is named after the Royal Family's nickname for the Queen and is her 11th great-grandchild.

She was given the middle name Diana in honour of Prince Harry's mother, who died in a car crash in 1997 when he was 12 years old.

6. Archie Harrisson Mountbatten-Windsor (Born 2019)

The Sussexes' first child, Archie Harrison Mountbatten-Windsor, was born on 6 May 2019, weighing 7lbs 3oz, with the duke present for his birth. By naming him as they did, the couple chose not to use a title for their first born.

When the name was announced, BBC royal correspondent Jonny Dymond said the decision was a strong indication the couple did not want to bring him up as a formal royal.

5. Prince Harry, Duke of Sussex (Born 1984)

Prince Harry trained at the Royal Military Academy Sandhurst and went on to become a lieutenant in the Army, serving as a helicopter pilot.

He has been a Counsellor of State since his 21st birthday and stood in for the Queen on official duties.

He married US actress Meghan Markle on 19 May, 2018, at Windsor Castle. In January 2020, the royal couple said they would step back as "senior" royals and divide their time between the UK and North America. They said they intended to "work to become financially independent".

4. Prince Louis of Wales (Born 2018)

The new Princess of Wales gave birth to her third child, a boy weighing 8lbs 7oz, on 23 April 2018, at St Mary's Hospital in London.

William was present for the birth of Louis Arthur Charles, who is fourth in line to the throne.

3. Princess Charlotte of Wales (Born 2015)

Catherine, Princess of Wales gave birth to her second child, Charlotte Elizabeth Diana, on 2 May 2015, again at St Mary's Hospital. William was present for the birth of the 8lb 3oz (3.7kg) baby.

She is third in line to the throne, after her father and older brother, and is known as Her Royal Highness Princess Charlotte of Wales.

2. Prince George of Wales (Born 2013)

Prince George of Wales was born on 22 July 2013 at St Mary's Hospital in London. His father was present for the birth of his son, who weighed 8lb 6oz (3.8kg).

Prince George is second in line to the throne, after his father.

1. Williams,  Prince of Wales (1982)

Prince William is the elder son of King Charles III and Diana, Princess of Wales, and is now first in line to the throne.

He was 15 when his mother died. He went on to study at St Andrews University, where he met his future wife, Kate Middleton. The couple were married in 2011.

On his 21st birthday he was appointed a Counsellor of State - standing in for the Queen on official occasions. He and his wife had their first child, George, in July 2013, their second, Charlotte, in 2015 and third, Louis, in 2018.

King Charles III (Born 1948)

Charles became King the moment his mother died (Queen Elizabeth II) and became oldest King to ascend the throne.

The now former Prince of Wales married Lady Diana Spencer, who became the Princess of Wales, on 29 July 1981. The couple had two sons, William and Harry. They later separated and their marriage was dissolved in 1996. On 31 August 1997, the princess was killed in a car crash in Paris.

He married Camilla Parker Bowles on 9 April 2005. When Charles became King, she became Queen Consort, as per the wishes of Queen Elizabeth II.

First 10 in Line Of Succession

Following the death of Queen Elizabeth II, her eldest son Charles has become King.

He will be known as King Charles III - the first Charles to sit on the throne since 1685. The Queen, who died on 8 September, was the longest-reigning monarch in British history.

Find out more about the Royal Family and the line of succession below.

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