Ideas Library - Page 13 - Deepstash

Ideas Library - Page 13

When you’re making a webinar, you have to think about 4 different elements:

  • Build rapport
  • Emphasize the One Thing
  • The Three Secrets (vehicle, internal and external struggles)
  • Stack the deck for sale

When you’re planning your webinar, the first thing you need to do is build rapport. This is a simple way of saying that you need to make people feel comfortable with you so they’ll listen to what you have to say.

  • The first secret is to create an attractive or charismatic leader that’s the face of your product. Brand yourself around a niche.
  • The second secret is to glorify your cause and build a movement or a cult around it. Make it seem big and important.
  • The third one is to turn the first two into a vehicle of change. Make your branded persona and your offerings look like a huge opportunity.
  • The fourth secret is strictly related, as it implies building early results by giving people what they want.

  • The first ten secrets of this book teach you how to create a mass movement and have everyone believe in your pitch.
  • A perfect webinar starts from a rapport and ends with a pitch that sells.
  • The five-email-sequence will help you build and implement the most successful email campaign you’ve seen.

Now, let’s explore these lessons in detail and see how they can help you learn and practice marketing like a pro.

Expert Secrets – Book Summary

Expert Secrets teaches you how to create and implement an informative marketing plan and putting it into practice, while also showing you what problem you must solve for your prospects or teach them how to do it themselves.

When it comes to business and marketing, the process of turning an idea into practice can be quite lengthy and challenging. Fortunately, Expert Secrets can teach you all about it – and more. The book is packed with proven practices that turn any marketing plan into an instant success.

Working hard is very important for Okinawans. Most Okinawans wake up early and go to work at farms to work.

They don't actually 'retire' and work till they can. ( In fact, there is no word in Japanese that actually means to retire! That is so amazing! )

'Hara Hachi Bu' Is What You Should Do

Hara Hachi Bu means to fill only 80% of your stomach. It means that you should only eat until you start feeling full.

It is a very good way to maintain your weight as well as live a healthy lifestyle.

But it is also important to have a balanced diet.

Laughter is truly the best medicine.

Simple Exercises can do wonders.

Work Hard and keep yourself busy.

• Maintain a strong Social Circle.

Okinawa: The Magical Centenarian Island

People in Okinawa live a simple, social and busy lifestyle. They grow up and live in a healthy environment and have thier own secrets for living long. Actually, they don't try hard. They just Laugh, Work, Eat, Sleep and Repeat.

Centenarians are exceptional people who cross the age of 100. They achieve this feat by maintaining a healthy and mentally happy lifestyle.

IKIGAI: The Japanese Secret To A Long And Happy Life

Ikigai is a Japanese word that means your reason to get out of bed each morning. Simply put, It means your life goal that motivates you everyday.

Everybody has an Ikigai. But it may be hard to find it.


Do not be afraid of complexity.

Be afraid of people who promise an easy shortcut to simplicity.


Now we are universally aware that history can go backwards, that progress is beyond such concerns. Now we are universally aware that history can go backwards, that progress is neither guaranteed nor steady. Democracy is hard to achieve, yet easy to lose; it is an interconnected system of checks and balances, conflicts, compromises and dialogues.

We all need to be more engaged, more involved citizens in whatever we might happen to be in the world.


Knowledge requires reading. Books. Indepth analyses. Investigative journalism. Then there is wisdom, which connects the mind and the heart, activates emotional intelligence, expands empathy. For that we need stories and storytelling.


Mass destruction doesn't start with concentration camps or gas chambers. It doesn't start with putting marks on neighbours' doors, just because they are 'different' - or imposing law for minorities to carry particular signs or wear certain clothes. Discrimination always starts with words.

It starts with language.


We assume that we are alone are stumbling under their weight while everyone else is unencumbered, getting on with their lives just fine. 

Emotions, we are taught to believe, make us look weak. The less we are capable of addressing negative emotions openly the longer it takes us to realise how many people are, in fact, struggling as we are, and how debilitating these silences are to our relations and interactions with others, and how, in an infinite numbers of indirect ways, they shape our societies.


The truth is, there are plenty of negative sentiments all around and within us - anger, fear, discontent, distrust, sadness, suspicion, constant self-doubt... but perhaps more than anything, an ongoing apprehension.

An existential angst.

All these emotions are very much part of our lives now. Even digital spaces have become primarily emotional spaces.


Feeling systematically unheard, unsupported and unappreciated can make me painfully resentful, and abiding resentment will probably turn me into a reluctant listener.

We have become bad listeners and even worse learners. 

Nuanced debates are not welcomed anymore, but dualities are exarcebated.

People are more interested in making a point, than learning.


We are exhausted by anxiety, consumed with anger, our minds and defences all too often overwhelmed.


We dont' quite understand how the internet works but we don't want to say that aloud because everyone else seems to be ok with that, so we must accept it too.

More and more it feels that, when it comes to digital technologies, all the decisions are taken without us and despite us.

We are confused - but confused has now become a way of life.

They limit wisdom that connects the mind and the heart, help us reach beyond our mind and engage with others around us.

We must become intellectual nomads that keep moving, keep learning, spend more times in the margins, with the minorities, where real change happens.


The moment we stop listening to diverse opinions is also when we stop learning. Because the truth is we don't learn much from sameness and monotony. We usually learn from differences.


My first instinct as a storyteller is to dig into 'the periphery' rather than 'the centre' and focus my attention on the marginalised, underserved, disenfranchised and censored voices. 

There is a part of me that wants to understand, at any moment in time, where in a society the silent letters are hidden.


We are made of stories - those that have happened, those that are still happening at this moment in time and those that are shaped purely in our imagination through words, images, dreams, and an endless sense of wonder about the world around us and how it works. 

In losing our voice something inside us dies.


Stories bring us together, untold stories keep us apart.


There is no greater agony than bearing an untold story inside you.


And the biggest irony is that all this is happening at a time when we as humans - regardless of race, gender, religion, class or ethnicity - are supposed to be more connected and empathetic and free than ever before, with far more opportunities at our disposal to express ourselves than our grandparents could have dreamed of, given the proliferation of both digital and media platforms.

How is it possible then that in an era when social media was expected to give everyone an equal voice, so many continue to feel voiceless?

Now We Have Two Men

One of them wearing a white mask, another wearing a black one, though their actions may be the same, they are two different people, and what separates them is not only the color of the mask, but also their intent.

The white-masked man is a surgeon who is attempting open-heart surgery, and in this case the patient dies.

The black-masked man could be a serial killer whose intention is to kill.

The world we want to create gives birth to our intent.

Your intent is the key to unlocking your potential for asking powerful questions.

The Power Of Clear Intention

The world that we want to create gives birth to our intent. To illustrate the power of intention, here are four lines of a simple story.

A woman is lying in bed. A man comes in the room wearing a mask. The man cuts the woman's chest with a knife. The woman dies.

No let me ask a simple question. What color was the man's mask? Normally, I get two answers.

Either white or black. The color matters because it points to something deeper-- intention.

Consider the man wearing the white mask. Who is he and what is he trying to achieve? Maybe you thought of a black mask, what is he trying to achieve?


"Every journey begins with the first step of articulating the intention, and then becoming the intention."

Bryant McGill,

Voice of Reason

Linguistic laws in biology and beyond

Although the article focuses mainly on these three laws, it points to others that can still be found (those that are so far under-researched and understudied). For example, Herdan's law (the correlation between the number of unique words and text length) is evident in the proteomes of many organisms, and Zipf's law of meaning frequency (in which more common words have more meanings) is evident in primates. Gestures.

Part 3: the longer something is, the shorter its composite parts

Take a sentence such as this one, with all its words, long and short, joined together, punctuated by commas, sunk into each other to reach the final (and breathtaking) finale. It should be noted that although a sentence is long, it is divided into relatively small sentences. This is known as Menzerath's law, in which there is a negative relationship between the size of the whole and the size of the parts. This can be seen not only in sentence construction; the law applies to short phonemes and syllables found in long words.

This is also a law evident throughout nature

Communication between birds and mammals tends to be short. Indeed, it can be seen in the songs of black-headed tits, the duration of the calls of Formosa macaws, the vocalizations of the indri, the timing of chimpanzees' gestures, and the length of surface behavioral patterns in dolphins. Humans are not the only ones who want their language to be effective.

Pattern 2: more minor things are more common

The second linguistic rule we can apply to life is Zipf's law of abbreviation, which describes the tendency for more commonly used words to become shorter. This applies to hundreds of different and unrelated languages, including sign language. In English, the seven most common words are three letters or less, and there are only two words in the top 100 (people and therefore) that have more than five letters. The words we use most often are short and to the point.

Formula 1: twice the size of the nearest rival

The first linguistic rule concerns the frequency of a language's most frequently used words. This is known as Zipf's rank-frequency law and holds that the relative frequency of a word is inversely proportional to its frequency rank. In other words, the most frequently used word will be twice as often as the second most commonly used word, three times as often as the third most frequently used word, and so on. For example, the most common word in English is seven percent of all the words we use. The next most common is about 3.5 percent.

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