64 STASHED IDEAS
It’s safe to assume, for example, that more internet users would ask, “How do you fix a broken Wi-Fi connection?” than, “How can I troubleshoot an unresponsive wireless connection?” Your content should use a similar language: “To fix a broken Wi-Fi connection, first run the troubleshooter tool under your network settings to diagnose the cause of the issue.”
"People can like what you write, they can dislike it, they can love it, they can hate it, but it should not confuse anybody."
How a good story is presented to the audience matters.
Brands who don't take professional help in communicating stories end up with a confusing, badly edited and incoherent narrative that is a put-off.
Detailed stories with vivid examples can intrigue the audience, leading to successful communication.
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