Marketing - Deepstash

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Marketing

213 STASHED IDEAS

Customers are on a journey

What is the product a customer buys immediately before they buy yours? Usually, customers, especially during a process of digital transformation, are on a journey.

Examples: 

  • modernizing the sales infrastructure from simply Salesforce to a broader suite of call recording, marketing attribution, and sales content enablement 
  • migrating to a Kubernetes stack to power a microservices architecture with distributed tracing

The typical mid-market company purchases 137 SaaS products, and the figure grows 30% annually.

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Quality content is still one of the main pillars for SEO trends. Google is interested in quality and original content and has guidelines that you should always strive to follow.

  • Accuracy. Your content should be accurate, on point, and relevant to your target audience.
  • Readability. Content should be easy to read and understand. Use simple language, and ensure the information is verifiable. Improve readability with white space in your content.
  • FAQ. Focus on answering some common questions users may have about your product.
  • Include blogging and newsletters in your content marketing strategy.

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10. Engage! Engage! Engage!
  • Spread the LOVE & make yourself known.
  • People are more likely to connect with you if they know who you are first.
  • Commenting on other bloggers + biz owners photos in your niche is a great way to network and build a community.
  • I would say do this DAILY!
  • I absolutely love connecting with fellow biz owners, bloggers, and creatives so I will go to their pages to support their Instagram posts as well.
  • A ton of my engagement on my page comes right from commenting on other accounts in my niche daily.

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