Product Management - Deepstash

Product Management

69 STASHED IDEAS

  • Expanding strategic options and innovation. Jobs viewed from a customer's perspective allows for strategic development, reveals the real competition, and opens up growth opportunities.
  • Investing in what matters most. When employees understand what jobs they should solve, they are empowered to make better decisions.
  • Aligning and inspiring the organisation. Employees gain a better understanding of the organisation's value and purpose.

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Fit Stages

A successful value proposition requires fit between what the company offers and what customers want.

Fit happens in three stages:

  1. On paper: You identify customer jobs, pains, and gains that you can address with your value proposition.
  2. In the market: Customers positively react to your value proposition and you get market traction.
  3. In the bank: You find a scalable and profitable business model.

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📖 Value Proposition Design

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Delivery vs Discovery

Agile methodologies revolutionized how products are being built. But building is just half of the problem. Deciding what to build is just as (if not more) important. 

Deciding what to build is discovery. Shipping is delivery. 

Discovery needs to be treated as an activity on its own. With clear activities, tracking and deliverables, just as we do with delivering working products.

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