88 SAVED IDEAS
Generating creative ideas is easy. Selling them to strangers is hard. The ability to sell an idea has as much to do with the seller's traits as the idea's inherent quality.
Judgments about the pitcher's ability to come up with workable ideas can interfere with the perception of the idea's worth. That means that when you're preparing to pitch your idea to strangers, your audience will put you in a box. And in less than 150 milliseconds.
A study showed that people on the receiving end of pitches have no objective way to assess creativity - not even the expert ones.
Successful pitchers tend to be categorised by catchers as one of three types.
The showrunner involves the audience in the creative process by deliberately levelling the power differential, the artist inverts the differential, and the neophytes exploit it. They all get the catchers to view themselves as creative collaborators.
We believe that creative people possess certain traits. For example, unconventionality, intuitiveness, sensitivity, narcissism, passion, and youth. When a stranger pitches an idea, the catcher subconsciously uses these traits to sort through the pitchers as creative or not. Only 1% of ideas will make it past the initial pitch.
To avoid fast elimination, successful pitchers emit passion for their ideas and find ways to let the catchers shine.
Showrunners combine creative thinking and passion with technical know-how to convince catchers that the ideas can be developed successfully.
They engage the catcher by getting the catcher to respond to a memory they are both familiar with. Then they build on the catcher's knowledge and interest, eventually guiding the catcher to the core idea.
They display passion and enthusiasm about their ideas but are less conformist in their dress and mannerisms and tend to be socially awkward. The artist appears to have little or no knowledge or interest in the details of implementation.
They completely command the catcher's imagination by drawing the audience into imaginary worlds. "Picture what happens when..." They lead catchers through exciting, detailed narratives.
Neophytes plead ignorance. They score points for daring to do the impossible, which is seen as refreshing. They present themselves as eager learners and confidently ask for help.
Catchers are naturally flattered and enjoy sharing their knowledge. They become mentors who want to see the neophytes win. Entrepreneurs are generally natural neophytes. They achieve success by sheer force of personality.
There is nothing more dangerous than a good pitcher with no real talent. Catchers too often let themselves be wooed by positive stereotypes, especially that of the showrunner, rather than by the quality of the ideas.
Real creativity is more difficult to classify. Those who buy ideas need to be aware that relying too much on stereotypes can cause them to overlook creative individuals with great ideas.
Clichés are a quick way to express familiar concepts. Because your brain heard the phrase many times, it knows the meaning without thinking about the writer's intention.
But the danger is that one cliché makes the rest of the writing seem lazy or low-quality and cause you to skim through the words. Nothing stands out because there is no way to differentiate the time you read the cliché from all the other times you've read it.
With so much content on the internet, few get noticed. When you do get noticed, it's another accomplishment to have your words read. But you only really build a career as a writer when your audience remembers you.
Clichés seldom create memorable writing. One cliché won't ruin your writing but ensure you are using them sparingly and with intention.
Matt took the first sip, volunteering to be our guinea pig.
Matt took the first sip, volunteering to be our laboratory mouse.
In the first sentence, we don't visualise the guinea pig. It is only in the second sentence that we 'see' the scientist, the white coat, and the mouse. This is because we associate animal testing with rats and mice, not guinea pigs.
It can synchronize activities and convey social dynamics without a gesture or spoken word.
It requires a quick interpretation and explanation of the meaning behind another person's gaze, but the trade-off for the speed of that interpretation is the mistaken understanding of gaze as something that can move things in our environment.
Extramission means “sending out,” and the extramission theory is the belief that vision is a force emitted from the eye. It is an intuitive understanding of vision common among children that persists among many adults.
In contrast, the modern visual theory is called “intromission,” and is based on the notion that vision results from light entering the eyes.
The power of gaze appears in stories and myths throughout the centuries.
... or some version of that is one of the most fundamental and common questions asked in any first round of a Job Interview.
Hiring managers usually like to ask this question, because it allows them to assess your communication skills, hear your narrative about the highlights of your career, and lay the foundation for follow-up questions.
The conventional expert opinion is to provide a crisp, 30 second to 1-minute answer to the question "Tell me about yourself", but one minute isn’t enough time to deliver a meaningful response that benefits you as a candidate.
Experts prefer a short answer, as it has less chance of leading the candidate to drift or ramble.