Marketing - Deepstash

📣

Marketing

44 STASHED IDEAS

Think about it like this. 

You don't run ads to sell floaties to a drowning man. You be there to give it. 

However, to sell floaties to someone who isn't planning on swimming, you could put a million dollars into ads. They still won't buy your floaties. 

If someone has a real problem, and you provide them with change that solves their problem. You now have a customer, followers, subscriber, etc.

This is why, when starting off, we target the smallest group possible.

24

STASHED IN:

79

STASHED IN:

0 Comments

Prioritize natural language, using the same kind of verbiage when structuring your content that an average person would use.

It’s safe to assume, for example, that more internet users would ask, “How do you fix a broken Wi-Fi connection?” than, “How can I troubleshoot an unresponsive wireless connection?” Your content should use a similar language: “To fix a broken Wi-Fi connection, first run the troubleshooter tool under your network settings to diagnose the cause of the issue.”

4

STASHED IN:

12

Discovering and marketing a product idea

All marketing can be categorized into one of three types: responsive, anticipative, or need-shaping.

  • The invention of the washing machine is an example of responsive marketing fulfilling a pre-existing, laborious task of washing clothes.
  • Perrier, a French company mass-marketed bottled drinking water seeing a growing public awareness of the adverse effects of soda drinks.
  • A great example of need-shaping marketing is the Sony Walkman. No one had a need for – and could hardly even imagine – a portable music device until Sony convinced using innovative marketing how Walkman nourishes one's life.

3

STASHED IN:

23

STASHED IN:

0 Comments