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Mapping Startup Strategy
Mapping Startup Strategy
Some say a startup needs to act like a deliberate and focused business. Others that it should be more exploratory and think about the business later.
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Why Lean Canvas vs Business Model Canvas? – Love the Problem
4 insights
Problem statement canvas for startups and innovation teams
4 insights
Ignore The Business Model Canvas When Starting A Startup
2 insights
Chinese Gloves and Total Addressable Markets
2 insights
Create a 1-Page Business Plan using a Lean Canvas
1 insight
My New Project — Unpacking the Innovator’s Gift – Love the Problem
1 insight
14 INSIGHTs ON: Value Proposition3Startup2Unfair Advantage2Problems2Business Value2User Problems2Lean Startup2
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Create a 1-Page Business Plan using a Lean Canvas
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Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions using 9 basic building blocks.

It is adapted from Alex Osterwalder's Business Model Canvas and optimized for the Lean Startup methodology with a big emphasis on finding customer problems worth solving.

2 months, 2 weeks ago
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Why Lean Canvas vs Business Model Canvas? – Love the Problem
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Unique Value Proposition ≠ Unfair Advantage

They are not the same thing. The job of a UVP is to capture a customer’s attention while the job of the Unfair Advantage is to deter copy cats and competitors. These two are often NOT the same thing.

For example, with Facebook:
UVP: “Connect and share with the people in your life.”
UA: Large network effects

2 months, 2 weeks ago
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Why Lean Canvas vs Business Model Canvas? – Love the Problem
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Unfair Advantage

This is another name for competitive advantage or barriers to entry often found in a business plan. 

“A true unfair advantage is something that cannot be easily copied or bought.”
- Jason Cohen
2 months, 2 weeks ago
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Why Lean Canvas vs Business Model Canvas? – Love the Problem
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Key Metric
“A startup can only focus on one metric. So you have to decide what that is and ignore everything else.”
- Noah Kagan
2 months, 2 weeks ago
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Why Lean Canvas vs Business Model Canvas? – Love the Problem
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Risk ≠ Uncertainty
Uncertainty
The lack of complete certainty, that is, the existence of more than one possibility.

Risk

A state of uncertainty where some of the possibilities involve a loss, catastrophe, or other undesirable outcome.
- Douglas Hubbard
2 months, 2 weeks ago
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Ignore The Business Model Canvas When Starting A Startup
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The real startup business canvas

For a business, all 9 blocks in the BMD matter. In a startup only two of them do. Value Proposition and Customers. 

The full canvas encourages you to think about your resources and partnerships. It makes it seem like these are things a startup should be focussed on in the beginning when in reality, it’s just not. If you ask a founder who is all in on the canvas how they spend their time, they’ll say they just work on the canvas. That is not a good use of time and they don’t even realize it. I feel like people fill out these canvases and they hang them up like a badge of honor. You know what you should hang up like a badge of honor? Your non existent growth because you spent too much time figuring out who your partners are going to be and not enough time working on your actual product.

2 months, 2 weeks ago
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Ignore The Business Model Canvas When Starting A Startup
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A startup is not a business. A startup is a fast growing machine created to find product market fit, scale, then turn itself into a business. In the very beginning of a startup, founders should be focused on building product and talking to users, all the way up through product market fit.
2 months, 2 weeks ago
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Chinese Gloves and Total Addressable Markets
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Delight early users
This is why customer support is the defining characteristic of early stage start-ups. Your first couple of hundred customers are what makes or breaks you.
2 months, 2 weeks ago
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Problem statement canvas for startups and innovation teams
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Quantifiable impact

At a certain stage, a startup has to determine its pricing strategy. For this, it needs to quantify its value propositionwhich is difficult without understanding and quantifying the impact in the current state.

The impact should always be expressed in a currency. These currencies can be more legible (money, goods, time) or less legible (energy, health, relationships). 

2 months, 2 weeks ago
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Chinese Gloves and Total Addressable Markets
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Chinese Glove Problem

 When you tell someone you’re going to go after the Chinese market, you can back it up by saying that evenif you only get 0.1% of the market you’ll still be rich.  A projection such as 0.1% of “China” sounds deceptively easy when compared to it’s identical number (1.4 million customers). It’s important to understand which market matters to you.

  • At the top is the total theoretical demand for the product.
  • The potential market is the most popular understanding of a market. It means the sum total of all professed demand.
  • The available market represents who is there for the taking. This means they have sufficient income to act and purchase.
  • The addressable market represents those who are within your reach, after barriers like location, language, culture, etc. have been factored in.
  • The target market is who you decide to go for. For a cafe this is closely related to where you place your cafe.
  • The market demand is the demand by your target market in a particular period.
2 months, 2 weeks ago
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My New Project — Unpacking the Innovator’s Gift – Love the Problem
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The Customer Forces Canvas

The first step is framing problem discovery conversations, not around problems, but rather around triggers that cause your future customers to hire existing alternatives: Push, Pull, Inertia & Friction. 

4 months, 2 weeks ago
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Problem statement canvas for startups and innovation teams
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The Problem Statement Canvas

The generic format of the problem statement can be summarized as follows:

When context occurs,
customer type who has characteristic and characteristic,
have problem.
Because of this, they feel emotion, then experience quantifiable impact.
Currently, they use alternative solutions
despite disadvantages.

5 months ago
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Problem statement canvas for startups and innovation teams
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The Solution Bias
“The problem is that the customer does not use my solution” 
5 months ago
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Problem statement canvas for startups and innovation teams
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A startup is a business, not a product.
5 months ago
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