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Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions using 9 basic building blocks.
It is adapted from Alex Osterwalder's Business Model Canvas and optimized for the Lean Startup methodology with a big emphasis on finding customer problems worth solving.
They are not the same thing. The job of a UVP is to capture a customer’s attention while the job of the Unfair Advantage is to deter copy cats and competitors. These two are often NOT the same thing.
For example, with Facebook:
UVP: “Connect and share with the people in your life.”
UA: Large network effects
For a business, all 9 blocks in the BMD matter. In a startup only two of them do. Value Proposition and Customers.
The full canvas encourages you to think about your resources and partnerships. It makes it seem like these are things a startup should be focussed on in the beginning when in reality, it’s just not. If you ask a founder who is all in on the canvas how they spend their time, they’ll say they just work on the canvas. That is not a good use of time and they don’t even realize it. I feel like people fill out these canvases and they hang them up like a badge of honor. You know what you should hang up like a badge of honor? Your non existent growth because you spent too much time figuring out who your partners are going to be and not enough time working on your actual product.
At a certain stage, a startup has to determine its pricing strategy. For this, it needs to quantify its value propositionwhich is difficult without understanding and quantifying the impact in the current state.
The impact should always be expressed in a currency. These currencies can be more legible (money, goods, time) or less legible (energy, health, relationships).
When you tell someone you’re going to go after the Chinese market, you can back it up by saying that evenif you only get 0.1% of the market you’ll still be rich. A projection such as 0.1% of “China” sounds deceptively easy when compared to it’s identical number (1.4 million customers). It’s important to understand which market matters to you.
The generic format of the problem statement can be summarized as follows:
When context occurs,
customer type who has characteristic and characteristic,
Because of this, they feel emotion, then experience quantifiable impact.
Currently, they use alternative solutions