Startups and Business - Deepstash

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Startups and Business

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The Milestone: 10% of top of funnel visitors become paid users.

Conversion to paid can happen at very different points in time and one app may require a very different conversion rate than another in order to have a good business. For products with a trial, you want a very high conversion rate from trial to paid, since you have explicitly created a pay wall, and a user has gone through the work to sign up for the trial, so probably has strong intent. Netflix has an epic 93% conversion rate from trial to paid.  

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Three mindsets to make your life better:

  1. Abundance mindset
  2. Positive mindset
  3. Growth mindset
  • Self-discipline is a muscle that gets stronger the more you use it.
  • Focus on efforts, not outcomes.
  • You can control your inputs, but you can’t completely control the results. 
  • The score will take care of itself.

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Stephan Gans - Team PepsiCo

I’m always making sure there is both a data-driven and a human empathy perspective brought to commercial decision-making.

That is a key role and ongoing challenge for my team

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