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Design Thinking 101
Design Thinking 101
The basics behind one of the most popular problem-solving methodologies.
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Why Design Thinking Works
4 insights
Design Thinking as a Strategy for Innovation
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The First Step in Design Thinking – Media Ethnography – Medium
2 insights
5 Stages in the Design Thinking Process
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Design Thinking Is Fundamentally Conservative and Preserves the Status Quo
1 insight
Ideo’s David Kelley on “Design Thinking”
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11 INSIGHTs ON: Design Thinking10Design5Office Politics3
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Design Thinking Is Fundamentally Conservative and Preserves the Status Quo
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Criticism for design thinking
The criticisms are several: 
  • that design thinking is poorly defined; that the case for its use relies more on anecdotes than data; 
  • that it is little more than basic commonsense, repackaged and then marketed for a hefty consulting fee.
  • that it defends that status-quo because most problems are messy and political, and thus only the powerful can really participate  
1 month, 3 weeks ago
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Why Design Thinking Works
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Why design thinking works
  • Design-thinking processes counteract human biases that thwart creativity while addressing the challenges typically faced in reaching superior solutions, lowered costs and risks, and employee buy-in. 
  • Recognizing organizations as collections of human beings who are motivated by varying perspectives and emotions, design thinking emphasizes engagement, dialogue, and learning. By involving customers and other stakeholders in the definition of the problem and the development of solutions, design thinking garners a broad commitment to change. And by supplying a structure to the innovation process, design thinking helps innovators collaborate and agree on what is essential to the outcome at every phase. It does this not only by overcoming workplace politics but by shaping the experiences of the innovators, and of their key stakeholders and implementers, at every step. 
2 months, 1 week ago
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Why Design Thinking Works
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Gallery Walk

In it the core innovation team selects the most important data gathered during the discovery process and writes it down on large posters. The posters are hung around a room, and key stakeholders are invited to tour this gallery and write down on Post-it notes the bits of data they consider essential to new designs. The stakeholders then form small teams, and in a carefully orchestrated process, their Post-it observations are shared, combined, and sorted by theme into clusters that the group mines for insights. This process overcomes the danger that innovators will be unduly influenced by their own biases and see only what they want to see, because it makes the people who were interviewed feel vivid and real to those browsing the gallery. 

2 months, 1 week ago
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Why Design Thinking Works
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Design Thinking boosts employee confidence
Most humans are driven by a fear of mistakes, so they focus more on preventing errors than on seizing opportunities.

That's why a process can keep people on track & instil confidence. 

2 months, 1 week ago
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Why Design Thinking Works
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The 3 Challenges of Innovation

To be successful, an innovation process must deliver three things: 

  • Superior solutions: Defining problems in obvious, conventional ways often leads to obvious, conventional solutions. The solution is to start by asking better questions. 
  • Lower risks and costs of change:  Uncertainty is unavoidable in innovation. That’s why innovators often build a portfolio of options. The trade-off is that too many ideas dilute focus and resources. To manage this tension, innovators must be willing to let go of bad ideas.
  • Employee buy-in: The surest route to winning their support is to involve them in the process of generating ideas. 

2 months, 1 week ago
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Design Thinking as a Strategy for Innovation
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Divergent & Convergent Modes

Design thinking has two stages: divergent and convergent.It begins as Divergent in discovery when everything is studied, then it converges to a an opportunity after Defining the problem. Then it diverges again when solutions are considered and then it converges towards a solution. 

2 months, 1 week ago
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Design Thinking as a Strategy for Innovation
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Design is how it works
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.


— Steve Jobs
2 months, 1 week ago
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Ideo’s David Kelley on “Design Thinking”
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The history of design thinking

In a meeting with Ideo’s CEO, Tim Brown, in 2003, David Kelley, the founder, had an epiphany: They would stop calling Ideo’s approach “design” and start calling it “design thinking.” 

“I’m not a words person,” Kelley says, “but in my life, it’s the most powerful moment that words or labeling ever made. Because then it all made sense. Now I’m an expert at methodology rather than a guy who designs a new chair or car.”
2 months, 1 week ago
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The First Step in Design Thinking – Media Ethnography – Medium
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Ethnography

The study of Ethnography is completely based on people and human interaction whether that interaction be with other people, the world around them, or the subjects themselves. Ethnography looks to study, in-depth, the relationships between the issue and the user. Through observation and research Ethnography is able to truly empathize with the user and their issues. The issue with relating Design Thinking and Ethnography is that Ethnography is just a portion of Design Thinking.

2 months, 1 week ago
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The First Step in Design Thinking – Media Ethnography – Medium
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The 5 steps of Design Thinking
Design Thinking is a way to find the best solution to a problem through design and human centered means. Design Thinking is comprised of six main areas: 
  1. Empathize to understasnd the users 
  2. Define the problem
  3. Ideate a long list of crazy ideas
  4. Prototype some solutions
  5. Test & Implement

Each of these steps is crucial in coming up with the best solution possible for a problem. They work together to first understand the problem, then explore possible solutions, and finally to implement the final and best solution

2 months, 1 week ago
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5 Stages in the Design Thinking Process
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The design thinking process is carried out in a flexible and non-linear fashion. For example, more than one stage may be conducted concurrently by different groups within the design team, or the designers may collect information and prototype during the entire project so as to enable them to bring their ideas to life and visualise the problem solutions. 

2 months, 1 week ago
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