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Stashed ideas

157 STASHED IDEAS

How to create Brand Value
  • Begin by building greater awareness.
  • Try to deepen the customer connection socially and psychologically through strategic targeted marketing.
  • Aim to achieve positive customer feelings and judgments about your brand.
  • Strive to connect with clients at the strongest level of loyalty, inspiring them to become more involved via social media and brand or marketing events.
  • Learn more by reading this article on the Customer Based Brand Equity Model.

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It starts with knowing what your time is worth. For instance:

  • People who spend their time doing more profitable work make more money. 
  • People who spend their time investing in others build better relationships. 
  • People who spend their time creating a flexible career enjoy more freedom. 

Understand that there will be tradeoffs, but that it can be managed.

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Our relationship with technology

"The underlying behaviours we hope to fix are ingrained in our culture, and […] they’re backed by powerful psychological forces that empower our base instincts. To re-establish control, we need to move beyond tweaks and instead rebuild our relationship with technology from scratch, using our deeply held values as a foundation." - Cal Newport

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